Re-designing Segment’s acquisition experience
Last year, we had an opportunity to re-examine Segment’s 8 year-old brand and brand-positioning as we move up-market. Along with the brand refresh kick off, the website re-design project started as well. We had the chance to review the overall performance of our website, set the baseline metrics and improve upon.
As a sole designer on the acquisition team, working with Engineers, Engineer Manager, Marketing Programs Manager, I have to advocate for design and drive discussions. There are multiple challenges along the way, namely:
- Building a design system from scratch while establishing an internal tool (CMS and page cloner)
- Establishing preliminary processes to align cross functional team, from building folder structure, to organizing JIRA board, to refining QA process.
- Championing for our customers and aligning stakeholders to share the same goals