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Enhancing $1.5B Acquisition  Experience


Establishing a design system, improving navigation & re-designing Segment’s acquisition experience.

Building and scaling a Design System


From identifying the problems to execution. Where do you even start when building a design system? How do you scale a design system afterwards? How to build systems beyond UI?

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Improving Segment Product Activation  Experience


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About our senses - A collection of research projects


What’s the role of touch or smell in shaping reality? By finding multi-sensory correlations, can we replicate the feeling of touch and smell through visuals?

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